Simms & Associates furthers global expansion with launch into North America

Madrid, Spain, March 2023 — Simms and Associates (S&A), today officially announces its recent launch into North America as a leading provider of workforce management (WFM) consulting services.

The launch represents S&A’s unwavering dedication to providing implementation support for large multinationals. S&A serves multiple industries, but its focus on workforce forecasting and optimized scheduling makes the company highly specialized for retail. S&A’s entry into the North American market supports its growth strategy of becoming the leading retail-focused, international WFM partner. S&A first established a presence in Europe, the Middle East, and Africa (EMEA) by growing a team of over 50 employees across product development, professional services, change management, partnerships, training, and sales.

“Our expansion into North America feels like a coming home for me,” said Amanda Simms, CEO of S&A Consulting, “As a native Canadian, incorporating in the US and Canada has always been my goal and the timing is finally right to take that next step towards growing our global support offerings. With the right team and infrastructure in place, we can now partner with organizations across the globe without any gaps in service. I could not be more proud of everything this team has accomplished and will accomplish in the near future.”

S&A continues its ‘remote first’ approach to their global expansion, establishing a fully remote team in the U.S., providing support throughout North America. S&A plans to continually grow the U.S. team, strengthening its foothold in the market.

As part of this expansion, S&A looks to grow its footprint while continuing to provide premier service to its valued clients such as UKG, a long-standing customer who receives support from S&A in over 10 languages with seamless project management and expert implementation services around the globe.

“Simms and Associates is a prime example of how we want our partner ecosystem to grow and evolve,” said Dan Hynes, vice president of strategic alliances at UKG. “We look forward to watching S&A grow its presence in North America and have no doubt customers will receive the same level of excellence, expertise, and support that we have seen with our EMEA customer base.”

About S&A Consulting

Founded in Madrid, Simms & Associates is an advisory consulting and systems implementation firm with proven expertise in delivering enterprise software and system integration projects internationally. With 20+ years of global experience, the company’s professional services span the full project cycle; from requirements identification and implementation through change management and user support to evaluation and continuous improvement. Its boutique size, coupled with enterprise capabilities, allows Simms & Associates to focus on individual needs, providing customers with dedicated support and guidance.