Blog7 October 2024

Introducing Our New Brand Campaign: Happy People Drive Your Business

Written by:

Dimphy van Heusden

VP Global Marketing

It’s not every day I get to share such exciting news, but today is one of those days. Drumroll, please… we’ve refreshed our brand positioning! Here at Simms & Associates, we’ve put into words something we’ve always known: Happy People Drive Your Business. This isn’t some shiny new idea plucked out of thin air. It’s been our belief from day one, and now we’re shouting it from the rooftops. The true power behind any successful business has always been its people.

Why “Happy People Drive Your Business”?

Let’s be honest—business success isn’t just about gadgets, processes, or those fancy KPIs (though we love those too). It’s about people. And here’s the thing: when your people are happy, they don’t just work—they thrive. In fact, research shows over and over that happy employees are more productive, more innovative, and let’s face it—much more fun to be around. That’s why we’re shouting from the rooftops: happy employees = better business results.

This isn’t just some fluffy, feel-good slogan. This is fundamental strategy, grounded in the fact that when employees feel valued, supported, and motivated, they’ll drive your organisation forward. And who wouldn’t want that?

Making WFM and HCM Work for You

We’re all about Workforce Management (WFM) and Human Capital Management (HCM)—but not in the ‘same-old, same-old’ kind of way. For us, these aren’t just fancy tools to tick boxes; they’re game-changers. They help you unlock the potential of your workforce, and by that, we mean helping your employees love what they do. Yes, it’s possible.

Our solutions go beyond streamlining operations. They help create workplaces where people thrive. And when we say Happy People Drive Your Business, we mean we’re right there with you—crafting the kind of environment where your people can bring their best selves to work. From flexible schedules to growth opportunities, we’ve got your back.

Unveiling Our New Brand Campaign at UKG Aspire

We’re over the moon to announce that we’ll be rolling out our brand spanking new positioning at UKG Aspire in November. So, if you fancy hearing more about how Happy People Drive Your Business,

We’re buzzing to connect with you, and we can’t wait to show off the new branding in all its glory. Plus, you’ll be among the first to see how our commitment to employee happiness is shaping the future of work. Spoiler alert: it’s looking pretty fabulous.

What’s Next?

Launching our Happy People Drive Your Business campaign is just the start. There’s more to come (because we love a good surprise). Our mission is to help you create workplaces where people feel engaged, supported, and happy. Simple, right?

So, come along to UKG Aspire—we’d love to see you there. We’ll be diving deeper into how we can help you unlock the full potential of your team. Together, we’ll make WFM and HCM work—not just for operations but for the real stars of the show: your people.

Thanks for being part of this journey. Here’s to a future where happy employees create extraordinary results!

Relevant Resources

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How Workforce Management Solutions Can Improve Employee Management in Retail
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International Equal Pay Day: Bridging the Workforce Gap through Fair Compensation